How to Drive More Visitors to Your Website

Thursday, April 28, 2016
2:00 pm3:00 pm
webinar

Your organization has a website full of great content and valuable resources. But how do you get the word out and increase your visitors? In this three-part webinar series Idealware will show you strategies and tactics for directing people to your website and its content.

April 21: Using Campaigns and Promotions to Drive Traffic to Your Website
You have terrific website content and a lot of constituents who are interested in your work. Learn how to use those and other resources—such as targeted promotions, ads, and earned media—to develop campaigns that drive people to your website content.

April 28: Optimizing Your Website for Search Engines
When you Google your organization does it show up on the first page of results? Does it appear on the first page when you Google core topics related to your organization? The content and structure of your website can have a dramatic effect on how easy it is for someone to find you via search engine. This session will walk you through six steps to move your site up the search rankings.

May 5: Measuring Your Online Reach
Do you know how many people are coming to your website? Do you know where they’re coming from and what they are doing when they get there? In this session we will discuss Google Analytics including tagging traffic, identifying attribution, and following search paths.

Cost: $120 for nonmembers, NDANO members receive a discount, code can be found in the member's-only section of the NDANO website

NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.

Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.