NDANO Exclusive: How to Avoid Fundraising’s Quiet Killer: Donor Attrition
In this free webinar Jay Wilkinson, Firespring CEO, will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. 7 out of 10 donors give only once, but this doesn't have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
You will learn:
• How to establish a powerful and engaging web presence that retains donors.
• 5 donor metrics every nonprofit should measure.
• Why donors leave and what to do about it.
• 6 key drivers that retain donors.
• The 5 essential features of an effective donor database.
• Methods for creating repeat donors.
Jay is a top-rated speaker on the topics of nonprofit management, donor retention, marketing and online fundraising. He has appeared on CNN as well as other programs to discuss how emerging technologies affect nonprofits and is considered a leading expert on nonprofit best practices.
NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.
Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.
