Learning & Event Calendar

Presented by Idealware - NDANO members receive a 15 percent discount

Six Tuesdays in September and October.

How does social media reinforce your brand? How are you converting your social media supporters to actual donors and activists? What are your policies towards what is and isn't appropriate for your staff and community to post?

These kinds of questions are tough even for those who have been working with social media for years. Even if you have a presence on Facebook, Twitter, Four Square, or all three, and are diligently working with blogs, photos, and videos to tell your story, it's not easy to hone them in combination to have the most impact.

This class is for those who are ready to step beyond the basics. Over the course of six trainings, we'll delve into advanced social media strategy and discuss how to use your social media for branding, deeper engagement, and integrated campaigns. In addition, we’ll explore how to measure your social media impact, and walk you through creating a social media policy, step by step.

Roll up your sleeves and join us as we dive into some of the really tough concepts that don't fit into the basic social media classes.

Through participation in this course you will:

Create and reinforce your organization’s brand using social media.
Learn about strategies for engaging supporters and motivating them to act.
Learn how social media tools can work together to create an integrated campaign that promotes your brand and your cause through multiple channels.
Begin the process of creating a social media policy for your organization.
Discover what tools to use to measure your social media efforts, and how to make this task effective and manageable.
Design your organization’s advanced social media strategy.
Session by session, we'll walk through (all sessions on Tuesdays 1:00PM eastern for 90 minutes):