The Email Fundraiser's Toolkit: Week 4
Presented by Idealware - NDANO members receive a 15 percent discount.
Email campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise money without much expense, they’re an opportunity to provide reasons and reminders for constituents to give. Campaigns are affordable, and not particularly complicated, but a number of guidelines and best practices can help ensure successful delivery and donor-engagement.
This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Participants will complete worksheets for review by peers and experts, will have access to Idealware staff experts during weekly open office hours sessions, and can expect to spend about two hours each week on coursework outside of the sessions. Over five weeks, they’ll develop and take away a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.
Week 4: March 19
Tools of the trade—broadcast email and online donation software
Sending and tracking thousands of emails can be daunting and complex. We'll walk through what you need to know in order to setup, send, and track email campaigns effectively covering several of the reliable and affordable (even free!) tools most commonly used for mass emailing, such as Vertical Response, EmailNow powered by Emma, ConstantContact, and more. And once your donor is ready to pull out their credit card, do you have the right tool to collect their donation online? In the second half of this session we'll cover what you need to know in order to choose a tool and get started. What tools are available and how do they work? How do you know which one is right for your organization? We'll look closely at some of the specific tools that are available, such as Network for Good, PayPal, Click & Pledge, Auction Pay, and more.
NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.
Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.
