The Email Fundraiser's Toolkit
Presented by Idealware-NDANO Members receive 15% discount
Email campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise money without much expense, they’re an opportunity to provide reasons and reminders for constituents to give. Campaigns are affordable, and not particularly complicated, but a number of guidelines and best practices can help ensure successful delivery and donor-engagement.
This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Participants will complete worksheets for review by peers and experts, will have access to Idealware staff experts during weekly open office hours sessions, and can expect to spend about two hours each week on coursework outside of the sessions. Over five weeks, they’ll develop and take away a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.
Takeaways:
Participants will learn:
•To create overall campaign plans that consider both audience and message.
•To compose emails that capture and engage the people they want to reach.
•How to identify which email and online donation tools are the best fit for their organization.
•How to use email and donation tools to draft, deliver and track their messages.
•How to define and measure success.
•And how to adapt their techniques and practices to improve results.
Program
Session by session, we'll walk through (all sessions on Wednesdays at 11:30am Eastern time for 90 minutes):
Week 5: November 7 Measuring your success and taking it to the next level—metrics and ROI and getting your supporters to fundraise for you
In the final class of the course we'll take a look at how we can effectively measure the success of our email campaign. Taking a deep dive into what email metrics mean, we'll discuss how to use data to strategically improve email communications. And to close out our series we'll take email fundraising and turn it on its head with a quick look at the techniques and tools of friend-to-friend fundraising, arming your supporters to fundraising on your behalf.
NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.
Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.
