Learning & Event Calendar

Presented by Idealware-NDANO Members receive 15% discount

Email campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise money without much expense, they’re an opportunity to provide reasons and reminders for constituents to give. Campaigns are affordable, and not particularly complicated, but a number of guidelines and best practices can help ensure successful delivery and donor-engagement.

This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Participants will complete worksheets for review by peers and experts, will have access to Idealware staff experts during weekly open office hours sessions, and can expect to spend about two hours each week on coursework outside of the sessions. Over five weeks, they’ll develop and take away a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.

Takeaways:

Participants will learn:

•To create overall campaign plans that consider both audience and message.

•To compose emails that capture and engage the people they want to reach.

•How to identify which email and online donation tools are the best fit for their organization.

•How to use email and donation tools to draft, deliver and track their messages.

•How to define and measure success.

•And how to adapt their techniques and practices to improve results.

Program

Session by session, we'll walk through (all sessions on Wednesdays at 11:30am Eastern time for 90 minutes):

Week 4: October 31 Tools of the trade—broadcast email and online donation software
Sending and tracking thousands of emails can be daunting and complex. We'll walk through what you need to know in order to setup, send, and track email campaigns effectively covering several of the reliable and affordable (even free!) tools most commonly used for mass emailing, such as Vertical Response, EmailNow powered by Emma, ConstantContact, and more. And once your donor is ready to pull out their credit card, do you have the right tool to collect their donation online? In the second half of this session we'll cover what you need to know in order to choose a tool and get started. What tools are available and how do they work? How do you know which one is right for your organization? We'll look closely at some of the specific tools that are available, such as Network for Good, PayPal, Click & Pledge, Auction Pay, and more.