Learning & Event Calendar

Presented by Idealware-NDANO Members receive 15% discount

An Idealware course presented by Third Sector New England.

How does social media reinforce your brand? How are you converting your social media supporters to actual donors and activists? What are your policies towards what is and isn't appropriate for your staff and community to post?

These kinds of questions are tough even for those who have been working with social media for years. Even if you have a presence on Facebook, Twitter, Four Square, or all three, and are diligently working with blogs, photos, and videos to tell your story, it's not easy to hone them in combination to have the most impact?

This class is for those who are ready to step beyond the basics. Over the course of 5 trainings, we'll delve into advanced social media strategy and discuss how to use your social media for branding, deeper engagement, and integrated campaigns. In addition, we’ll explore how to measure your social media impact, and walk you through creating a social media policy, step by step.

Roll up your sleeves and join us as we dive into some of the really tough concepts that don't fit into the basic social media classes.

Through participation in this course you will:
•Create and reinforce your organization’s brand using social media.
•Learn about strategies for engaging supporters and motivating them to act.
•Learn how social media tools can work together to create an integrated campaign that promotes your brand and your cause through multiple channels.
•Begin the process of creating a social media policy for your organization.
•Discover what tools to use to measure your social media efforts, and how to make this task effective and manageable.
•Design your organization’s advanced social media strategy.

Session by session, we'll walk through (all sessions on Wednesdays at 2:00 PM for 90 minutes):

Week 2 - Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment - October 24th

People “like” you, but what’s that actually doing to support your organization’s bottom line? In this session we’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Sign a petition, attend an event, join a movement and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but boy is it difficult! Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate our social media mindset in order to provide more value and cultivate a deeper commitment.