The Email Fundraiser's Toolkit
Presented by Idealware-NDANO Members receive 15% discount
Email campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise money without much expense, they’re an opportunity to provide reasons and reminders for constituents to give. Campaigns are affordable, and not particularly complicated, but a number of guidelines and best practices can help ensure successful delivery and donor-engagement.
This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Participants will complete worksheets for review by peers and experts, will have access to Idealware staff experts during weekly open office hours sessions, and can expect to spend about two hours each week on coursework outside of the sessions. Over five weeks, they’ll develop and take away a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.
Takeaways:
Participants will learn:
•To create overall campaign plans that consider both audience and message.
•To compose emails that capture and engage the people they want to reach.
•How to identify which email and online donation tools are the best fit for their organization.
•How to use email and donation tools to draft, deliver and track their messages.
•How to define and measure success.
•And how to adapt their techniques and practices to improve results.
Program
Session by session, we'll walk through (all sessions on Wednesdays at 11:30am Eastern time for 90 minutes):
Week 1: October 10 Getting started with email fundraising—setting goals and your arc of emails
Every successful email fundraising campaign is built on the foundation of a solid plan and a compelling story. In this first class we'll talk in depth about what makes a story compelling and what motivates potential donors to give. Then we'll dive into strategies for structuring a campaign over a series of email to achieve the highest return.
NDANO offers live in-person and online learning opportunities for nonprofits, often with partners. Members receive discounted rates on all NDANO events. All times are Central unless otherwise indicated.
Do you have a learning opportunity or event for North Dakota nonprofits to add to our calendar? Email NDANO with the details.
